Empire-Building Component #4: Success Principles For Growth
There is rightfully a good deal of emphasis placed upon what defines true success and the importance of adopting principles to help an individual or business become successful. Book stores have shelves loaded with books and audios to help us with the concept. Typically we read a book, listen to an audio series, and never put it into action in our practice or personal lives.
This section explains again in detail what success is and how to attain it and make it part of your personal and business makeup, and teach your entire staff how to do likewise. There are tried and true methods the most successful people in the planet`s history have followed. This section breaks that down so it is easy to understand, and more importantly, implement. It may well be the most important chapter in the program to ensure you do succeed and attain your goals.
Included in this and every chapter are specific references to marketing principle that work. Most DCs never have learned to do this very important business step well and often look to groups or ad types that do not work consistently. Without quality new patients , and plenty of them, all doctors struggle at best, or go out of business. This section helps eliminate that concern. ($497 Value)
Empire-Building Component #5: Teaching New Associate Doctors New Patient Encounters
This chapter as it states deals with the specifics of how Dr. Ren teaches patient management to new associates. He covers each step, from the introduction, patient consultation, exam and report of findings.
Years ago, at the urging of a consultant, Dr. Ren and a colleague produced a video on initial intake procedures for the DC and a new patient. Dr. Ren has always enjoyed high patient compliance and retention statistics. The information detailed in this section is the result of 34 years of practice along with the wisdom of some of the greatest doctors in our profession. We are not born with people skills. We study and learn them from people who have mastered various phases of successful interaction with others.
This chapter includes a DVD presentation of an actual breakdown of each phase of the new patient encounter through the report and treatment plan. It is designed to serve as a template that you can add or modify to your current procedures and to give specific structure to help you teach your future doctors.
Treatment compliance is also examined. As well as combining various protocols in various stages of care. The information is detailed so the doctors can successfully reach levels of treatment that will enable them to get well, and for the associate to gain technical certainty in adjusting skill based upon the office preferences. ($197 Value)
Empire-Building Component #6: Demographics & Office Design
This session deals with how to determine and find the ideal locations for clinics. Then, how to design them intelligently, depending upon the clinic model you will use, as well as allow for the anticipated growth you foresee including all ancillary services such as PT, massage therapy, rehab exercise, etc.
Every consideration necessary to avoid a mistake in either location or office design that does not take into account growth factors, traffic patterns and other very important factors can easily result in having to get out of a lease prematurely and finding another office to rent or purchase. Hindsight is 20/20 and a very expensive lesson.
This section also has a DVD presentation of 2 of Dr. Ren’s former offices. One, an interdisciplinary model where he had 2 DCs, full Rehab room, MD and nurse, (and even offered minor surgery). The other model is DC only with therapies and massage. Design entails thinking ahead to cover all variables and location as the saying goes is vital. ($247 Value)
Empire-Building Component #7: Franchising Yourself
Here you’ll learn how to systemize every aspect of your practice. Your goal is for profitable, long term satellite clinics that are set up, staffed, and managed correctly and follow consistency in every aspect of practice.
Location, office design, patient management, technical certainty, accounting and collection procedures and statistical performance evaluations can only be managed in multiple locations when they are uniform. Determination of how large an organization you want, how many satellites you wish and where to locate them, how to manage them professionally so they grow quickly and predictably into profitable offices that make staff, office doctor (associate) and you money is also covered in depth along with illustrations from offices Dr. Ren has developed, worked or consulted with that bring in millions of dollars yearly. You do not have to be a huge company to become highly profitable and retire with ongoing residual income from your clinics. However, Dr. Ren shares what he has learned dealing with huge companies and how they are structured.
Exit strategies are also scrutinized along with specific recommendations about the best professionals in the country to facilitate financial issues at any wealth level and safeguard issues within your own organization for any potential attacks or liability from your employees. In other words how to become wealthy and stay that way. ($497 Value)
Empire-Building Component #8: Wellness & Practice Diversification
This session introduces ancillary services that are within the wellness scope and therefore promote opportunities for cross marketing. Nutritional consultation, massage therapy, laser therapy and a host of other protocols are addressed.
Marketing is perhaps the most critical aspect of practice that doctors never learn in school. Cross marketing allows many avenues of approach to gain trust and bring other patients to the office that may otherwise not grace your front door. Plus, these are all ways to increase income while setting your practice aside as above average in the community. ($397 Value)
Empire-Building Component #9: Contracts & Templates
This final section is a contract template from one of the best corporate attorneys in the southeast. It covers about every aspect of contractual consideration for DCs or PTs we encounter, and would cost well over the asking price of our program with the originator. It is to be used as a template as every state has their own nuances so *check with your attorney* to be sure you are covered legally.
($1547 Value)